Documents & Reports
- Deep Forest covers, reverse lockup, gold section numbers
- A4; report typography scale; revision schedule on page 2
- Branded tables, figures and chart colours
- Classification on every footer: Public · Partner Confidential · Internal
Our brand.
Uhuru means freedom — and everything that carries our name carries that promise. This page sets out the identity system that governs every expression of Uhuru Infrastructure: from this website to feasibility studies, presentations, social media and project signage.
01 · The Logo
A circle, a U, a promise.
Our mark is a solid green circle carrying a white "U" — unity, a road's loop, a continent's momentum. It is paired with the Uhuru wordmark in Deep Forest and the descriptor INFRASTRUCTURE tracked wide in Uhuru Green.
Primary lockup — for white and light backgrounds.
Reverse lockup — for Deep Forest, Ink and photography.
Always: use the supplied master files; keep clear space equal to the height of the "U" on all sides; switch to the icon below 140 px lockup width; keep the circle Uhuru Green with a white "U" in every version.
Never: stretch, rotate or recolour the logo; add shadows or outlines; place the dark-text lockup on dark or busy imagery; re-typeset the wordmark in another font; squeeze the full lockup into a circular avatar — that is the icon's job.
02 · Colour
A confident, natural palette.
Deep Forest carries authority; Uhuru Green carries energy and growth; Savanna Gold is used sparingly as a mark of quality. Usage ratio: 60% White/Mist · 25% Forest/Ink · 12% Uhuru Green · 3% Gold.
Accessibility: body text is always Ink on White/Mist or White on Forest/Ink (contrast > 10:1). Uhuru Green is for large text and UI elements only; Spring Green never appears on white.
03 · Typography
Two typefaces, one voice.
Poppins — geometric and modern, echoing the logo — leads every headline. Inter — engineered for screens — carries long-form text. Both are Google Fonts, free and available worldwide. Fallback: Helvetica / Arial (print & e-mail: Calibri).
Poppins · Display & Headings
Freedom to move.
Freedom to grow.
Freedom to grow.
Weights 500 · 600 · 700 · 800. Kickers set 12–13px, +0.25em tracking, uppercase, Uhuru Green.
Inter · Body & Interface
Uhuru Infrastructure develops bankable transport corridors through public-private partnership — from traffic studies and feasibility to environmental safeguards, financing and delivery.
Weights 400 · 500 · 600. Body 16–18px on screen, 10.5pt in documents; line height 1.6–1.75; max 70 characters per line.
04 · Graphic Language
Corridors and a continent.
Two signature devices anchor the brand: flowing corridor lines drawn from route geometry, and the geographically accurate Africa dot-map with our project locations marked in gold and spring green.
- Corridor lines — waypoint-dotted route curves, used on dark grounds at 10–18% opacity, never over body text;
- The Africa dot-map — built from real country boundaries; used large as a hero element or ghosted as a watermark;
- Route maps — green ribbon, white dashed centreline, gold origin marker, spring-green destinations;
- Photography — aerial corridors, construction, communities served; natural colour, warm light, dignity always; Deep Forest scrim behind any overlaid text;
- Icons — 2px line icons, rounded caps, Deep Forest or Uhuru Green. Never emoji.
05 · Tone of Voice
Confident. Precise. Human.
We write like the credible international developer we are — and we never forget who infrastructure is for. Lead with impact, be specific, use plain English, and treat communities as partners in every sentence.
We say: "The Kasindi–Beni–Butembo Corridor will cut journey times on 134 km of the DRC's busiest trade route — connecting North Kivu's producers to regional markets."
Not: "We are a leading world-class synergistic provider of innovative end-to-end infrastructure solutions."
"Kilometres, provinces, standards, dates. Evidence is our brand — in a report, a post, or a single sentence."
06 · Application Standards
One system. Everything we touch.
The brand governs far more than this website. The full guidelines specify standards for every channel below — chapter by chapter, in the downloadable document.
Presentations
- 16:9; Deep Forest title and divider slides
- One message per slide, max ~30 words
- Big-number slides in Poppins 800, Gold or Green
- Numbers always match the underlying reports
Social Media & Posting
- Icon avatar; forest banner with corridor lines
- Three card templates: milestone, quote, project update
- 1080×1080 / 1200×675 / 1080×1920; headlines ≥64px
- Never post confidential figures; 3–5 hashtags max
Stationery & E-mail
- Letterhead with lockup at 42mm and green footer rule
- Business cards: forest front, white detail back
- HTML-safe e-mail signature specification
- No banners, no quotes, one legal line
Signage, Site & Vehicles
- Green hoarding with white icon and safety panels
- Vehicle livery: icon on doors, corridor-line strip
- PPE decal rules; reception signage standards
- Community boards in local languages
Data Visualisation & Maps
- Series order: Green → Forest → Gold → Spring/Stone
- No 3-D, shadows, gradients or unlabelled dual axes
- The Uhuru map style for all geography
- Never screenshot maps in public materials
Also Covered
Co-branding & partner logos
Protocol order with government emblems, equal visual weight, clear-space rules, and how consultant and contractor logos appear on documents prepared on our behalf.
Governance
Who guards the brand
Central custodianship, approval of new applications, master-file access, and the rule that binds third parties producing documents for Uhuru to these same standards.
The complete standard, in one document.
Brand Guidelines v2.0 · July 2026 — 14 chapters covering identity, documents, presentations, social media, signage, data visualisation, co-branding and governance.